Podcast Launch and Podcast Production Tips with Mark Savant
Podcast Launch Strategy Episode 8: Podcast Launch and Podcast Production Tips with Mark Savant
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Transcript
Welcome to the podcast launch strategy podcast, where we take a deep dive into
Speaker:the latest podcast, launch strategies and tactics to help you launch a
Speaker:successful show and grow your podcast.
Speaker:Hi, I'm dimple.
Speaker:Dang.
Speaker:I'm an online marketing expert podcast coach.
Speaker:And the host of the mesmerizing marketing podcast.
Speaker:I love helping others share their message globally to build
Speaker:a profitable personal brand.
Speaker:That is mesmerizing.
Speaker:All right, let's get this podcast started.
Speaker:Hello, everybody.
Speaker:I'm so excited to be here with my good friend, mark Sivan.
Speaker:And he is with mark Sivant media.
Speaker:He is an experienced podcaster.
Speaker:He's been podcasting for a couple of years, and I'm so excited to have him
Speaker:on the show today we're gonna be talking about podcasts, launch strategy,
Speaker:secrets, and tips that he's gonna.
Dimple:share with us and disclose.
Dimple:So mark, welcome.
Dimple:Tell the audience a little bit more about yourself.
Mark:Thanks.
Mark:It's been podcasting for four and a half years, by the way.
Mark:So it's been a quite a minute.
Mark:I run a podcast production agency called Markson media and I help
Mark:business owners automate their podcast.
Mark:So we help you elevate your show to the next level and we help you automate it.
Mark:So if you fill out a form, you interview the guest, we take care of the.
Mark:Pretty simple.
Dimple:I love that.
Dimple:That even rhymes.
Dimple:That's pretty catchy love that.
Dimple:. So when you think about launching a show, right, there's a lot that goes into it.
Dimple:You and I both know.
Dimple:Okay.
Dimple:You have to pick a name, right.
Dimple:You know, get a podcast covered, done, preferably you may wanna
Dimple:have an intro or an outro.
Dimple:And then also you have to think about, you know, the content, what
Dimple:type of content are you gonna create?
Dimple:What are the topics gonna be?
Dimple:And there's like so many different moving components, right?
Dimple:So someone's brand new to podcasting.
Dimple:What are some things you can share that are gonna help them without
Dimple:letting them feel overwhelmed?
Dimple:So, so a it's, it's a good idea to work with someone that can kind of give you
Dimple:some structure and give you a checklist.
Dimple:But It's really important that your podcast speaks to someone that you,
Dimple:you know, who you're speaking to.
Dimple:I think that one of the biggest mistakes that a lot of podcasters and
Dimple:podcasts say is, oh, well this is a show about everything for everyone.
Dimple:And, and I don't think that that's a recipe for success.
Dimple:I think it's generally speaking.
Dimple:And this is something that I.
Dimple:Have, and, and still struggle with, to an extent cause there's
Dimple:so many great topics to cover.
Dimple:But I think that the more niche down and, and, and specialize your
Dimple:show, the, the better it will go.
Dimple:And I think that the other key component to a great podcast is, is having a
Dimple:great story in sharing great stories.
Dimple:That there's a reason why books like the Bible or the Quran, or,
Dimple:you know, there's a reason why those have stead stood the test of.
Dimple:It's because they tell great stories that are applicable to everyday life.
Mark:So if you can implement storytelling and and speak to a
Mark:specific audience, I think that's the, the really the core of a great show.
Mark:Yeah, thanks for sharing that.
Mark:I mean, I agree.
Mark:I think it is best to niche down and I think you and I have both hosted,
Mark:clubhouse rooms on podcasting for like, you know, almost a year now.
Mark:And one of the questions that we get all the time is, oh, I wanna
Mark:have a podcast, but I wanna talk about like 10 different things.
Mark:And we always say like, no, let's you need to niche down.
Mark:You can't have.
Mark:all of these different things you're gonna talk about because
Mark:who's your audience gonna be.
Mark:Right.
Mark:And you have to be able to attract your right audience and it's okay.
Mark:You repel an audience that doesn't wanna listen to your show because
Mark:they're not interested in fishing or, playing volleyball or whatever
Mark:your show's about, but it's going to attract a very niche audience.
Mark:That are going to be very loyal fans and followers.
Mark:Right.
Mark:And I think there's a lot of value in building loyal fans and followers.
Mark:And I think that, you know, you have been podcasting for four and a half years.
Mark:You must have a ton of loyal fans and followers.
Mark:So, you know, on my other podcast, I just interviewed you for mesmerizing marketing.
Mark:And we were talking about, your first podcast was the one that was
Mark:tailored towards an audience for dads.
Mark:And then you have.
Mark:You know, after hours entrepreneur, did a lot of your audience from
Mark:that podcast transition over because they were loyal fans and follow.
Mark:Some did, but not, not many, not many.
Mark:It was kind of like a hard reset.
Mark:Like I had a few people that were supporting me because, you know,
Mark:I developed some relationships, but like, it doesn't matter
Mark:how good the relationship is.
Mark:If the topic doesn't speak to them again, this is why I think
Mark:it's really important that you understand who you're speaking to.
Mark:Right?
Mark:Because most of the dads that I connected with on the awesome dad show, they were
Mark:interested in spending more time with their family and spending more time in
Mark:you know, spending time with their kids.
Mark:Whereas the second show that I launched the after hours, entrepreneur
Mark:was more about building your business, building a side business
Mark:into your main source of income.
Mark:So different audiences.
Mark:But I still have relationships from that.
Mark:From that first show, I'll give you a perfect example.
Mark:You know, five years ago, I, you know, I had a, a small group of
Mark:friends on Facebook and, and whatnot.
Mark:I would get a few birthday messages this year on my Facebook
Mark:page for this year's birthday.
Mark:It, it took me hours to respond back.
Mark:I got almost a hundred happy birthday individuals.
Mark:Right?
Mark:Like more than that.
Mark:So it was crazy.
Mark:But you're right.
Mark:When you show up and you provide value to people and you speak to the
Mark:right audience and you tell the right stories, you create relationships
Mark:that are meaningful for sure.
Dimple:Yeah.
Dimple:And I mean, I wanna go back to the whole storytelling concept, because
Dimple:I think storytelling is so powerful.
Dimple:Right.
Dimple:And not enough people actually remember to, to do that, to tell stories.
Dimple:And I think stories are what captivate people and they draw them in.
Dimple:Right.
Dimple:So how can someone.
Dimple:Who is a podcaster or a future podcaster become a better storyteller if maybe
Dimple:they're not that good at it to begin with
Mark:practice, practice, I told myself this story, I don't know if
Mark:you've told yourself this story.
Mark:I'm not that interesting.
Mark:I haven't done anything.
Mark:Like I, you know, I'm not that interesting.
Mark:Right?
Mark:I did every, I went to high school.
Mark:I took a little bit of time off.
Mark:I went to college, I got married.
Mark:That's not interesting, but I, I promise you, there are things that have happened
Mark:in your life that, that are interesting.
Mark:I, I recently read this book story brand by Donald Miller, which
Mark:gives you a really great framework.
Mark:So if you are thinking about how can I tell better stories, I would really
Mark:encourage you to pick up that book.
Mark:It'll really change the way that you start to format your own stories.
Mark:You know,
Mark:you look at someone like Gary Vayner, Chuck, He has hundreds of great stories.
Mark:It's a skill.
Mark:It's a skill you can build.
Mark:You just gotta practice and you gotta start implementing stories.
Mark:So that's, that's one of my goal this year is, you know, to
Mark:learn how to tell more stories.
Dimple:I love that storytelling is so much fun too.
Dimple:It just captivates people and draws them in and people remember those
Dimple:stories years and years later, right.
Dimple:They re and, and if they associate the story with mark, then they
Dimple:also remember mark, which you know, which it's a win in itself.
Dimple:So when people are, you know, let's say they get good at storytelling and they're
Dimple:able to tell stories for their podcast.
Dimple:What about, you know, the whole, like having a guest and interviewing a
Dimple:guest, how should they be coming up with questions to ask, you know, their guests?
Dimple:Like, what is the process that you use, or you would recommend someone
Dimple:who's starting out to prepare for an interview for a podcast interview,
Dimple:whether they're a guest, are there a host?
Dimple:I think that the best questions are genuinely.
Dimple:Curious questions.
Dimple:Yeah.
Dimple:You know, when I first started my show, I was asking questions that I thought
Dimple:people might wanna hear the answer to, you know, but I sense of evolved that
Dimple:to say, what, what am I curious about?
Dimple:You know, so for me, I think finding guests that you're
Dimple:curious about and asking them the questions that kind of peaked that
Dimple:curiosity are really important.
Mark:So that's that?
Mark:I think that would be my best recommendation for asking great questions.
Mark:Another great, just something that's really practical for everyone out there.
Mark:If you're bringing on somebody that's written a book, go to
Mark:their Amazon page and look at the negative reviews on that book.
Mark:What are the negative reviews that could give you some really interesting
Mark:topics to ask your guest about?
Dimple:I love that that is a great idea because it brings up questions that
Dimple:are gonna be a little bit unexpected but also make for a great conversation.
Dimple:So when I think about, you know, your current podcast, right?
Dimple:So it's after hours entrepreneur, right?
Dimple:So when you were a kid, let's think back to the time when you're like five years
Dimple:old, six years old, like, was there a time in your life when, you know, you were
Dimple:entrepreneurial from even a young age?
Dimple:Or is this something that just came about later in.
Mark:That that's, that's a really great question.
Mark:And, and the answer is I've always been an employee.
Mark:I've never been an employer.
Mark:I've never been entrepreneurial because I was, I, I think partially
Mark:cuz I was blessed with having.
Mark:Parents that were able to give me what I needed.
Mark:I didn't have to go out and that Gary V and have to buy my first
Mark:pair of shoes type of thing.
Mark:But my, my father was entrepreneurial.
Mark:He built a business, so I have some jeans in me, I think.
Mark:However, when I look back, there were a few things in my life that really,
Mark:there were some, some key points in my life that really made me upset.
Mark:And that those are the times where I didn't have control.
Mark:So I was on this baseball team.
Mark:I was probably one of the best players on the team.
Mark:I played center field.
Mark:I just, I was great at hitting the ball.
Mark:I mean, I was just a solid, solid player.
Mark:My coach was a jerk and he, he put me at the back of the lineup.
Mark:I didn't get the opportunities that I really wanted.
Mark:And I was like, this stinks had a similar experience in high school or in
Mark:middle school, I was playing basketball.
Mark:And I was, I thought, one of the better players on the team, the, you know,
Mark:the, the point guard that was on the team, I didn't think was very good.
Mark:I did some things I thought were better.
Mark:I didn't get any playing.
Mark:Because the coach was the one that made the call.
Mark:When I was going to college, going to university, I was working
Mark:at best buy at the same time.
Mark:And I was really involved.
Mark:I loved the company, I loved the vibe.
Mark:I had so much fun there there's so many great people.
Mark:And so I went to my, my bosses and I said, Hey, what can I do to, to move up?
Mark:I'd like to move up from like entry level employee to a, to a supervisor,
Mark:a floor lead, what can I do?
Mark:And they said, join this volunteer team.
Mark:Go through this training program start being more involved with the, the staff.
Mark:I did everything.
Mark:They told me eventually several good positions came up, that
Mark:I was a perfect fit for.
Mark:I knew the people, I had good rapport.
Mark:I was on time.
Mark:I had done these volunteer work.
Mark:I did everything.
Mark:Not only did they pass me up, but they brought in some dufus from another
Mark:store to put into that position.
Mark:And I was like, that's it.
Mark:And so I didn't recognize it at the time, but it became, you know, for me, I
Mark:think that, we have a unique opportunity right now to take control of our lives.
Mark:And if you are just hoping that somebody else gives you that opportunity,
Mark:you're gonna be sorely mistaken because humans are selfish creature.
Mark:They don't care.
Mark:People don't care about you.
Mark:They care about what's in it for them, everybody.
Mark:it's time for you to, to make I everyone's on the fence.
Mark:Now take the move and start learning and start making those steps forward.
Mark:Because it's a good time to take control of your destiny right now.
Mark:Yeah.
Mark:I mean, it absolutely is.
Mark:I mean, we're in 20, 22, we've survived 20, 21.
Mark:We've survived 2020.
Mark:I mean, we are here and I think it's time to not just survive anymore,
Mark:but to really thrive this year.
Mark:Right.
Mark:I think that's like, yes.
Mark:You know, that's the key.
Mark:And I think it's, you know, it's a time to like go after your dreams and
Mark:to do everything that you want and even do it scared, like who cares?
Dimple:Just do it and just start.
Dimple:And you know, when it comes to podcasting.
Dimple:When you first.
Dimple:Decided that you wanted to have a podcast?
Dimple:Like, what was your why?
Dimple:Because I always say having a, why is so important and some people aren't really
Dimple:able to identify like their, why, like the people that come into our clubhouse
Dimple:rooms and we talk about podcasting.
Dimple:Right.
Dimple:And I always say, figure out your why first, before you do anything
Dimple:before you figure out the, official name, all that stuff.
Dimple:Because if you don't have a Y.
Dimple:You're probably gonna start and then you're gonna quit or
Dimple:you're gonna start working on it, but you're never gonna launch.
Dimple:Right.
Dimple:you know, we're on podcast launch strategy.
Dimple:So the goal is to help you to launch your show.
Dimple:So what was your why and how long was it that you wanted to start a podcast?
Dimple:Launch your show before you actually did it.
Dimple:Because for me, I wanted to launch a show many years ago, but then life
Dimple:got in the way things got in the way timing, wasn't the right timing.
Dimple:I wasn't able to, but then last year I launched four podcasts.
Dimple:Right.
Dimple:All, all together.
Dimple:I made up for all of those four or five years that I was
Dimple:supposed to do it four years ago.
Dimple:so, yeah, I don't have a social life, but you know, we're in a pandemic.
Dimple:It's okay.
Dimple:yeah.
Dimple:I, I mean, I think for my, why like I said, I wouldn take control.
Dimple:I wanna take control of my destiny.
Dimple:We talked about this on the mesmerizing marketing podcast I had tried a lot
Dimple:of different types of businesses.
Dimple:But while I was on the journey to create different businesses, I was just
Dimple:learning so much from podcasts I could see the value cause I could see how they
Dimple:were changing my life in unique ways.
Mark:And so I, I started trying it and then it, it's kind of funny.
Mark:It's so funny dimple how during life things happen and you don't really realize
Mark:it's like we have these blind spots.
Mark:We can assess everybody else around us.
Mark:We know what everybody else is good at.
Mark:We know what everybody else sucks at, but it's so hard sometimes
Mark:recognize that in ourselves.
Mark:I wish I would've learned this earlier in life, but I remember
Mark:in college and university where.
Mark:You know, when it was time to do a presentation in front of the whole
Mark:class, I thrived, I was like, let's go.
Mark:I had my little pointer and I was making PowerPoints and I
Mark:was a hundred percent confident.
Mark:I loved it.
Mark:And
Mark:as soon as I got into podcasting, I recognized that this is for me.
Mark:I love presenting.
Mark:I love discussing challenging topics and making them very simple
Mark:so that people can recognize them.
Mark:But it's funny that like at the time when I was doing that, I didn't recognize it.
Mark:And I wish I would've recognized it sooner, but you know
Mark:what, tomorrow doesn't matter.
Mark:What matters is the action you take today?
Mark:I say this to my team all the time.
Mark:Done is better than perfect, you know, because not everything's gonna be perfect.
Mark:I know plenty of people that are always about I'll start when this happens.
Mark:Now's not a good time, news flash.
Mark:It's never gonna be you, you just have to start taking action, you start
Mark:failing and then you, and then you learn.
Mark:And that that's really where I'm at right now because the
Mark:perfect timing is just never.
Dimple:Yeah.
Dimple:You're absolutely right, mark.
Dimple:I mean, there is no perfect timing, even when you think it's
Dimple:perfect timing, something will happen to make it imperfect.
Dimple:Yes.
Dimple:And I think that part of it is that you have to be willing to
Dimple:launch and do it imperfectly.
Dimple:You have to be willing to make mistakes.
Dimple:you know, on my other, Show where I just interviewed you for mesmerizing marketing.
Dimple:We were talking about the fact that, there's a lot of things
Dimple:that you failed on in the beginning.
Dimple:There's a lot of mistakes that you made, but through the experiences that
Dimple:you went through that was necessary to get you to where you are today.
Dimple:For your journey because you wouldn't have right.
Dimple:You know, a podcast production agency where you do editing and you
Dimple:basically, put the shows out there so people don't have to do anything.
Dimple:And, if you had not gone through all of that, you wouldn't
Dimple:be where you aren't today.
Dimple:If you had not hired 15 wrong people to hire the right, like
Dimple:next 15, correct people, right.
Dimple:You wouldn't know what to look for.
Dimple:You wouldn't know how to share that knowledge with other people.
Dimple:And I also think that's why it's really important.
Dimple:Like we're also talking a little bit about masterminds and things like that.
Dimple:I think it's really important also to have a mentor, to have a coach.
Dimple:So what are your thoughts on that?
Dimple:And do you have mentors and coaches?
Dimple:Yes and no.
Dimple:I don't have like a specific coach that I, that I pay.
Dimple:I do.
Dimple:I mean have people I would consider mentors.
Dimple:I just joined a local men's group in my area, real life group.
Dimple:Cause that's another thing in this digital world.
Dimple:Sometimes it's hard to actually find real physical people in your community.
Mark:So I'm joining a men's group that I'm hoping will be great.
Mark:One of the things that I've recognized dimple time and time and time and
Mark:time again, when I bring these awesome people onto my shows in my
Mark:podcast, when I find like successful people, Almost all of them are parts
Mark:of masterminds or attribute their success to being part of a mastermind.
Mark:So I agree that that's very important.
Mark:Yeah.
Mark:It's all upside.
Mark:I actually I have this men's group the awesome dad show that I started Patreon
Mark:for and I still get paid for that.
Mark:I don't even produce anything for it.
Mark:Just people get signed up and they wanna support what I'm doing.
Mark:And so they're still paying me monthly.
Mark:It's not a ton, but it's something.
Mark:So I think that, when you're first starting a podcast, you're probably
Mark:not gonna make a lot of money through sponsorships and stuff like that.
Mark:So patron is a really like easy, simple, lightweight way to drive revenue.
Mark:I did a group training last year, which I really enjoyed
Mark:and I thought went pretty well.
Mark:Then I got caught up with servicing clients and things like that.
Mark:So it, it kind of dropped off, but I'm at a point now where I just
Mark:wanna create a community, again, for podcasters, they're looking for
Mark:resources, they're looking for ideas.
Mark:They want accountability.
Mark:They want people that are gonna help teach them new skills and
Mark:connect them with new people.
Mark:The goal is you get in and you're transformed.
Mark:Yeah.
Mark:I'm really glad to hear you're doing that because even for me, those are
Mark:some things that I plan on doing this year, because I have a community of
Mark:lawyers, I'll have the community of podcasters, things like that.
Mark:You know, I'm thinking about doing something , for my lawyers, and
Mark:having a community for them and, marketing focus because , they
Mark:do now it's different than before people had big budgets and they were
Mark:spending 10 K and, pay per click ads.
Mark:And that was how they got business.
Mark:But now even a lot of business owners, lawyers, doctors, chiropractors,
Mark:they are all wanting to learn.
Mark:You know how to use social media, how to use Instagram, how to use YouTube, how
Mark:to use TikTok, how do you like use all of these platforms to, you know, to be
Mark:creators themselves and it's actually really working out well for them.
Mark:A lot of them do get business from it.
Mark:You know, when I did my reals for lawyers challenge, They get business from it.
Mark:They get clients from it and they get recognition.
Mark:Yes.
Mark:So I think, you know, we're living in a time of the creator economy
Mark:and, with all of the stuff that we already have, and then you've got the
Mark:metaverse, sneaking its way in here too.
Mark:There's gonna be so many opportunities for people to create.
Mark:And I think podcasting is one of the, wonderful things that person.
Mark:I feel like everybody should have a podcast because it is literally a walking,
Mark:talking billboard that represents you.
Mark:And one of the things that I can do is I can solidify potential clients signing
Mark:up with you because when they see that you have a podcast, it gives you instant
Mark:credibility versus somebody like, if somebody was looking to hire somebody
Mark:to do editing for their podcast, right.
Mark:And they're looking at three people mark, and they look at two other people,
Mark:the other two people don't have a.
Mark:You have your own show?
Mark:I mean, who are they gonna hire?
Mark:They're probably gonna hire you cuz that gives you credibility.
Mark:Right?
Mark:And if you look at somebody like, oh, they're looking to hire someone,
Mark:who's like a legal marketing expert or a podcast coach, they're gonna hire
Mark:someone who's launched four podcasts.
Mark:To coach them rather than someone who's launched zero, right.
Mark:Or somebody who has been working in the legal industry for many years.
Mark:So I think, having your own show is part of building that personal brand as well.
Mark:And you're on YouTube, you have your podcast show.
Mark:So it's in a way, I mean, whether you like it or not,
Mark:mark, you're kind of a celebrity.
Mark:It is pretty cool when I get recognized in public occasionally.
Mark:But yeah, I think, the podcast helps you stay top of mind.
Mark:It builds trust.
Mark:It, it, it helps search.
Mark:If you have a website it's great for the search optimization
Mark:for your, for your website.
Mark:depending on what you're selling, whether, you know, The, the buyer is always gonna
Mark:ask themselves, is this the right person?
Mark:And if you have a podcast, they can pop in that earbud while they're
Mark:jogging, they can put on your show while they're on the way to work.
Mark:And they can listen to your voice explaining who you are,
Mark:your story, how you can help.
Mark:It's a huge advantage.
Mark:It makes you much more competitive in the market.
Dimple:Absolutely.
Dimple:So this has been wonderful
Dimple:but if there's anything else you wanted to share, feel free.
Mark:I would just encourage everybody to take action.
Mark:Take action.
Mark:That's what, after hours entrepreneurs do we take action.
Mark:So go take action.
Mark:Love it.
Mark:Love it.
Mark:Love it.
Mark:Thank you so much, mark.
Mark:And it was a pleasure having you on both of my podcasts and if you're ever into
Mark:like the girl shows, I mean, feel free to join me on Emily in Paris, you know,
Mark:I'm just kidding.
Mark:But thank you so much and I will see you soon and thanks for being on both my.
Mark:Thanks temple.
Mark:Thank you for listening to the podcast launch strategy podcast.
Mark:If you found this episode valuable, please subscribe to the show and go
Mark:ahead and download some more episodes and share my podcast with your friends.
Mark:I would be so grateful if you could take a moment to leave a positive review
Mark:and also visit my website, www dot podcast, launch strategy, podcast.com.
Mark:To check out all of my episodes to connect with me on social media and learn about
Mark:my launch, your podcast masterclass, a comprehensive six hour masterclass to help
Mark:you launch and monetize your first show.
Mark:Make sure you check out the show notes.
Mark:If you love marketing strategy, go check out my main podcast, mesmerizing
Mark:marketing, cuz I know you'll love it.
Mark:Happy podcasting.