Podcast Launch and Podcast Production Tips with Mark Savant

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Welcome to the podcast launch strategy podcast, where we take a deep dive into

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the latest podcast, launch strategies and tactics to help you launch a

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successful show and grow your podcast.

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Hi, I'm dimple.

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Dang.

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I'm an online marketing expert podcast coach.

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And the host of the mesmerizing marketing podcast.

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I love helping others share their message globally to build

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a profitable personal brand.

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That is mesmerizing.

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All right, let's get this podcast started.

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Hello, everybody.

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I'm so excited to be here with my good friend, mark Sivan.

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And he is with mark Sivant media.

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He is an experienced podcaster.

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He's been podcasting for a couple of years, and I'm so excited to have him

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on the show today we're gonna be talking about podcasts, launch strategy,

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secrets, and tips that he's gonna.

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share with us and disclose.

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So mark, welcome.

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Tell the audience a little bit more about yourself.

Mark: 00:01:00

Thanks.

Mark: 00:01:00

It's been podcasting for four and a half years, by the way.

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So it's been a quite a minute.

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I run a podcast production agency called Markson media and I help

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business owners automate their podcast.

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So we help you elevate your show to the next level and we help you automate it.

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So if you fill out a form, you interview the guest, we take care of the.

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Pretty simple.

Dimple: 00:01:21

I love that.

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That even rhymes.

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That's pretty catchy love that.

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. So when you think about launching a show, right, there's a lot that goes into it.

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You and I both know.

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Okay.

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You have to pick a name, right.

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You know, get a podcast covered, done, preferably you may wanna

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have an intro or an outro.

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And then also you have to think about, you know, the content, what

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type of content are you gonna create?

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What are the topics gonna be?

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And there's like so many different moving components, right?

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So someone's brand new to podcasting.

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What are some things you can share that are gonna help them without

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letting them feel overwhelmed?

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So, so a it's, it's a good idea to work with someone that can kind of give you

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some structure and give you a checklist.

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But It's really important that your podcast speaks to someone that you,

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you know, who you're speaking to.

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I think that one of the biggest mistakes that a lot of podcasters and

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podcasts say is, oh, well this is a show about everything for everyone.

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And, and I don't think that that's a recipe for success.

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I think it's generally speaking.

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And this is something that I.

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Have, and, and still struggle with, to an extent cause there's

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so many great topics to cover.

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But I think that the more niche down and, and, and specialize your

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show, the, the better it will go.

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And I think that the other key component to a great podcast is, is having a

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great story in sharing great stories.

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That there's a reason why books like the Bible or the Quran, or,

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you know, there's a reason why those have stead stood the test of.

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It's because they tell great stories that are applicable to everyday life.

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So if you can implement storytelling and and speak to a

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specific audience, I think that's the, the really the core of a great show.

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Yeah, thanks for sharing that.

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I mean, I agree.

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I think it is best to niche down and I think you and I have both hosted,

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clubhouse rooms on podcasting for like, you know, almost a year now.

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And one of the questions that we get all the time is, oh, I wanna

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have a podcast, but I wanna talk about like 10 different things.

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And we always say like, no, let's you need to niche down.

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You can't have.

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all of these different things you're gonna talk about because

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who's your audience gonna be.

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Right.

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And you have to be able to attract your right audience and it's okay.

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You repel an audience that doesn't wanna listen to your show because

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they're not interested in fishing or, playing volleyball or whatever

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your show's about, but it's going to attract a very niche audience.

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That are going to be very loyal fans and followers.

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Right.

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And I think there's a lot of value in building loyal fans and followers.

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And I think that, you know, you have been podcasting for four and a half years.

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You must have a ton of loyal fans and followers.

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So, you know, on my other podcast, I just interviewed you for mesmerizing marketing.

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And we were talking about, your first podcast was the one that was

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tailored towards an audience for dads.

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And then you have.

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You know, after hours entrepreneur, did a lot of your audience from

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that podcast transition over because they were loyal fans and follow.

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Some did, but not, not many, not many.

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It was kind of like a hard reset.

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Like I had a few people that were supporting me because, you know,

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I developed some relationships, but like, it doesn't matter

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how good the relationship is.

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If the topic doesn't speak to them again, this is why I think

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it's really important that you understand who you're speaking to.

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Right?

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Because most of the dads that I connected with on the awesome dad show, they were

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interested in spending more time with their family and spending more time in

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you know, spending time with their kids.

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Whereas the second show that I launched the after hours, entrepreneur

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was more about building your business, building a side business

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into your main source of income.

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So different audiences.

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But I still have relationships from that.

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From that first show, I'll give you a perfect example.

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You know, five years ago, I, you know, I had a, a small group of

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friends on Facebook and, and whatnot.

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I would get a few birthday messages this year on my Facebook

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page for this year's birthday.

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It, it took me hours to respond back.

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I got almost a hundred happy birthday individuals.

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Right?

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Like more than that.

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So it was crazy.

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But you're right.

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When you show up and you provide value to people and you speak to the

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right audience and you tell the right stories, you create relationships

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that are meaningful for sure.

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Yeah.

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And I mean, I wanna go back to the whole storytelling concept, because

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I think storytelling is so powerful.

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Right.

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And not enough people actually remember to, to do that, to tell stories.

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And I think stories are what captivate people and they draw them in.

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Right.

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So how can someone.

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Who is a podcaster or a future podcaster become a better storyteller if maybe

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they're not that good at it to begin with

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practice, practice, I told myself this story, I don't know if

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you've told yourself this story.

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I'm not that interesting.

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I haven't done anything.

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Like I, you know, I'm not that interesting.

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Right?

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I did every, I went to high school.

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I took a little bit of time off.

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I went to college, I got married.

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That's not interesting, but I, I promise you, there are things that have happened

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in your life that, that are interesting.

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I, I recently read this book story brand by Donald Miller, which

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gives you a really great framework.

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So if you are thinking about how can I tell better stories, I would really

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encourage you to pick up that book.

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It'll really change the way that you start to format your own stories.

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You know,

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you look at someone like Gary Vayner, Chuck, He has hundreds of great stories.

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It's a skill.

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It's a skill you can build.

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You just gotta practice and you gotta start implementing stories.

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So that's, that's one of my goal this year is, you know, to

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learn how to tell more stories.

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I love that storytelling is so much fun too.

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It just captivates people and draws them in and people remember those

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stories years and years later, right.

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They re and, and if they associate the story with mark, then they

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also remember mark, which you know, which it's a win in itself.

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So when people are, you know, let's say they get good at storytelling and they're

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able to tell stories for their podcast.

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What about, you know, the whole, like having a guest and interviewing a

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guest, how should they be coming up with questions to ask, you know, their guests?

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Like, what is the process that you use, or you would recommend someone

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who's starting out to prepare for an interview for a podcast interview,

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whether they're a guest, are there a host?

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I think that the best questions are genuinely.

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Curious questions.

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Yeah.

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You know, when I first started my show, I was asking questions that I thought

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people might wanna hear the answer to, you know, but I sense of evolved that

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to say, what, what am I curious about?

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You know, so for me, I think finding guests that you're

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curious about and asking them the questions that kind of peaked that

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curiosity are really important.

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So that's that?

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I think that would be my best recommendation for asking great questions.

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Another great, just something that's really practical for everyone out there.

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If you're bringing on somebody that's written a book, go to

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their Amazon page and look at the negative reviews on that book.

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What are the negative reviews that could give you some really interesting

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topics to ask your guest about?

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I love that that is a great idea because it brings up questions that

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are gonna be a little bit unexpected but also make for a great conversation.

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So when I think about, you know, your current podcast, right?

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So it's after hours entrepreneur, right?

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So when you were a kid, let's think back to the time when you're like five years

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old, six years old, like, was there a time in your life when, you know, you were

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entrepreneurial from even a young age?

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Or is this something that just came about later in.

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That that's, that's a really great question.

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And, and the answer is I've always been an employee.

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I've never been an employer.

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I've never been entrepreneurial because I was, I, I think partially

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cuz I was blessed with having.

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Parents that were able to give me what I needed.

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I didn't have to go out and that Gary V and have to buy my first

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pair of shoes type of thing.

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But my, my father was entrepreneurial.

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He built a business, so I have some jeans in me, I think.

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However, when I look back, there were a few things in my life that really,

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there were some, some key points in my life that really made me upset.

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And that those are the times where I didn't have control.

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So I was on this baseball team.

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I was probably one of the best players on the team.

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I played center field.

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I just, I was great at hitting the ball.

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I mean, I was just a solid, solid player.

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My coach was a jerk and he, he put me at the back of the lineup.

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I didn't get the opportunities that I really wanted.

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And I was like, this stinks had a similar experience in high school or in

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middle school, I was playing basketball.

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And I was, I thought, one of the better players on the team, the, you know,

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the, the point guard that was on the team, I didn't think was very good.

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I did some things I thought were better.

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I didn't get any playing.

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Because the coach was the one that made the call.

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When I was going to college, going to university, I was working

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at best buy at the same time.

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And I was really involved.

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I loved the company, I loved the vibe.

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I had so much fun there there's so many great people.

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And so I went to my, my bosses and I said, Hey, what can I do to, to move up?

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I'd like to move up from like entry level employee to a, to a supervisor,

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a floor lead, what can I do?

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And they said, join this volunteer team.

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Go through this training program start being more involved with the, the staff.

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I did everything.

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They told me eventually several good positions came up, that

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I was a perfect fit for.

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I knew the people, I had good rapport.

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I was on time.

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I had done these volunteer work.

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I did everything.

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Not only did they pass me up, but they brought in some dufus from another

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store to put into that position.

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And I was like, that's it.

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And so I didn't recognize it at the time, but it became, you know, for me, I

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think that, we have a unique opportunity right now to take control of our lives.

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And if you are just hoping that somebody else gives you that opportunity,

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you're gonna be sorely mistaken because humans are selfish creature.

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They don't care.

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People don't care about you.

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They care about what's in it for them, everybody.

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it's time for you to, to make I everyone's on the fence.

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Now take the move and start learning and start making those steps forward.

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Because it's a good time to take control of your destiny right now.

Mark: 00:10:36

Yeah.

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I mean, it absolutely is.

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I mean, we're in 20, 22, we've survived 20, 21.

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We've survived 2020.

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I mean, we are here and I think it's time to not just survive anymore,

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but to really thrive this year.

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Right.

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I think that's like, yes.

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You know, that's the key.

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And I think it's, you know, it's a time to like go after your dreams and

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to do everything that you want and even do it scared, like who cares?

Dimple: 00:10:59

Just do it and just start.

Dimple: 00:11:01

And you know, when it comes to podcasting.

Dimple: 00:11:03

When you first.

Dimple: 00:11:05

Decided that you wanted to have a podcast?

Dimple: 00:11:08

Like, what was your why?

Dimple: 00:11:10

Because I always say having a, why is so important and some people aren't really

Dimple: 00:11:14

able to identify like their, why, like the people that come into our clubhouse

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rooms and we talk about podcasting.

Dimple: 00:11:19

Right.

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And I always say, figure out your why first, before you do anything

Dimple: 00:11:24

before you figure out the, official name, all that stuff.

Dimple: 00:11:26

Because if you don't have a Y.

Dimple: 00:11:28

You're probably gonna start and then you're gonna quit or

Dimple: 00:11:31

you're gonna start working on it, but you're never gonna launch.

Dimple: 00:11:34

Right.

Dimple: 00:11:35

you know, we're on podcast launch strategy.

Dimple: 00:11:37

So the goal is to help you to launch your show.

Dimple: 00:11:39

So what was your why and how long was it that you wanted to start a podcast?

Dimple: 00:11:47

Launch your show before you actually did it.

Dimple: 00:11:49

Because for me, I wanted to launch a show many years ago, but then life

Dimple: 00:11:53

got in the way things got in the way timing, wasn't the right timing.

Dimple: 00:11:57

I wasn't able to, but then last year I launched four podcasts.

Dimple: 00:12:00

Right.

Dimple: 00:12:00

All, all together.

Dimple: 00:12:01

I made up for all of those four or five years that I was

Dimple: 00:12:03

supposed to do it four years ago.

Dimple: 00:12:06

so, yeah, I don't have a social life, but you know, we're in a pandemic.

Dimple: 00:12:10

It's okay.

Dimple: 00:12:14

yeah.

Dimple: 00:12:14

I, I mean, I think for my, why like I said, I wouldn take control.

Dimple: 00:12:18

I wanna take control of my destiny.

Dimple: 00:12:20

We talked about this on the mesmerizing marketing podcast I had tried a lot

Dimple: 00:12:24

of different types of businesses.

Dimple: 00:12:26

But while I was on the journey to create different businesses, I was just

Dimple: 00:12:29

learning so much from podcasts I could see the value cause I could see how they

Dimple: 00:12:33

were changing my life in unique ways.

Mark: 00:12:35

And so I, I started trying it and then it, it's kind of funny.

Mark: 00:12:38

It's so funny dimple how during life things happen and you don't really realize

Mark: 00:12:44

it's like we have these blind spots.

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We can assess everybody else around us.

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We know what everybody else is good at.

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We know what everybody else sucks at, but it's so hard sometimes

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recognize that in ourselves.

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I wish I would've learned this earlier in life, but I remember

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in college and university where.

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You know, when it was time to do a presentation in front of the whole

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class, I thrived, I was like, let's go.

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I had my little pointer and I was making PowerPoints and I

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was a hundred percent confident.

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I loved it.

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And

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as soon as I got into podcasting, I recognized that this is for me.

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I love presenting.

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I love discussing challenging topics and making them very simple

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so that people can recognize them.

Mark: 00:13:19

But it's funny that like at the time when I was doing that, I didn't recognize it.

Mark: 00:13:23

And I wish I would've recognized it sooner, but you know

Mark: 00:13:26

what, tomorrow doesn't matter.

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What matters is the action you take today?

Mark: 00:13:29

I say this to my team all the time.

Mark: 00:13:31

Done is better than perfect, you know, because not everything's gonna be perfect.

Mark: 00:13:34

I know plenty of people that are always about I'll start when this happens.

Mark: 00:13:38

Now's not a good time, news flash.

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It's never gonna be you, you just have to start taking action, you start

Mark: 00:13:43

failing and then you, and then you learn.

Mark: 00:13:45

And that that's really where I'm at right now because the

Mark: 00:13:48

perfect timing is just never.

Dimple: 00:13:50

Yeah.

Dimple: 00:13:50

You're absolutely right, mark.

Dimple: 00:13:51

I mean, there is no perfect timing, even when you think it's

Dimple: 00:13:54

perfect timing, something will happen to make it imperfect.

Dimple: 00:13:57

Yes.

Dimple: 00:13:57

And I think that part of it is that you have to be willing to

Dimple: 00:14:00

launch and do it imperfectly.

Dimple: 00:14:02

You have to be willing to make mistakes.

Dimple: 00:14:04

you know, on my other, Show where I just interviewed you for mesmerizing marketing.

Dimple: 00:14:08

We were talking about the fact that, there's a lot of things

Dimple: 00:14:10

that you failed on in the beginning.

Dimple: 00:14:12

There's a lot of mistakes that you made, but through the experiences that

Dimple: 00:14:16

you went through that was necessary to get you to where you are today.

Dimple: 00:14:21

For your journey because you wouldn't have right.

Dimple: 00:14:23

You know, a podcast production agency where you do editing and you

Dimple: 00:14:27

basically, put the shows out there so people don't have to do anything.

Dimple: 00:14:31

And, if you had not gone through all of that, you wouldn't

Dimple: 00:14:34

be where you aren't today.

Dimple: 00:14:35

If you had not hired 15 wrong people to hire the right, like

Dimple: 00:14:39

next 15, correct people, right.

Dimple: 00:14:42

You wouldn't know what to look for.

Dimple: 00:14:44

You wouldn't know how to share that knowledge with other people.

Dimple: 00:14:47

And I also think that's why it's really important.

Dimple: 00:14:50

Like we're also talking a little bit about masterminds and things like that.

Dimple: 00:14:53

I think it's really important also to have a mentor, to have a coach.

Dimple: 00:14:56

So what are your thoughts on that?

Dimple: 00:14:57

And do you have mentors and coaches?

Dimple: 00:15:00

Yes and no.

Dimple: 00:15:01

I don't have like a specific coach that I, that I pay.

Dimple: 00:15:03

I do.

Dimple: 00:15:05

I mean have people I would consider mentors.

Dimple: 00:15:07

I just joined a local men's group in my area, real life group.

Dimple: 00:15:10

Cause that's another thing in this digital world.

Dimple: 00:15:12

Sometimes it's hard to actually find real physical people in your community.

Mark: 00:15:15

So I'm joining a men's group that I'm hoping will be great.

Mark: 00:15:18

One of the things that I've recognized dimple time and time and time and

Mark: 00:15:21

time again, when I bring these awesome people onto my shows in my

Mark: 00:15:25

podcast, when I find like successful people, Almost all of them are parts

Mark: 00:15:30

of masterminds or attribute their success to being part of a mastermind.

Mark: 00:15:33

So I agree that that's very important.

Mark: 00:15:35

Yeah.

Mark: 00:15:36

It's all upside.

Mark: 00:15:36

I actually I have this men's group the awesome dad show that I started Patreon

Mark: 00:15:41

for and I still get paid for that.

Mark: 00:15:43

I don't even produce anything for it.

Mark: 00:15:44

Just people get signed up and they wanna support what I'm doing.

Mark: 00:15:47

And so they're still paying me monthly.

Mark: 00:15:48

It's not a ton, but it's something.

Mark: 00:15:50

So I think that, when you're first starting a podcast, you're probably

Mark: 00:15:52

not gonna make a lot of money through sponsorships and stuff like that.

Mark: 00:15:55

So patron is a really like easy, simple, lightweight way to drive revenue.

Mark: 00:16:00

I did a group training last year, which I really enjoyed

Mark: 00:16:03

and I thought went pretty well.

Mark: 00:16:05

Then I got caught up with servicing clients and things like that.

Mark: 00:16:07

So it, it kind of dropped off, but I'm at a point now where I just

Mark: 00:16:10

wanna create a community, again, for podcasters, they're looking for

Mark: 00:16:14

resources, they're looking for ideas.

Mark: 00:16:16

They want accountability.

Mark: 00:16:17

They want people that are gonna help teach them new skills and

Mark: 00:16:20

connect them with new people.

Mark: 00:16:22

The goal is you get in and you're transformed.

Mark: 00:16:24

Yeah.

Mark: 00:16:24

I'm really glad to hear you're doing that because even for me, those are

Mark: 00:16:28

some things that I plan on doing this year, because I have a community of

Mark: 00:16:31

lawyers, I'll have the community of podcasters, things like that.

Mark: 00:16:34

You know, I'm thinking about doing something , for my lawyers, and

Mark: 00:16:37

having a community for them and, marketing focus because , they

Mark: 00:16:41

do now it's different than before people had big budgets and they were

Mark: 00:16:45

spending 10 K and, pay per click ads.

Mark: 00:16:48

And that was how they got business.

Mark: 00:16:50

But now even a lot of business owners, lawyers, doctors, chiropractors,

Mark: 00:16:55

they are all wanting to learn.

Mark: 00:16:57

You know how to use social media, how to use Instagram, how to use YouTube, how

Mark: 00:17:02

to use TikTok, how do you like use all of these platforms to, you know, to be

Mark: 00:17:06

creators themselves and it's actually really working out well for them.

Mark: 00:17:10

A lot of them do get business from it.

Mark: 00:17:12

You know, when I did my reals for lawyers challenge, They get business from it.

Mark: 00:17:15

They get clients from it and they get recognition.

Mark: 00:17:17

Yes.

Mark: 00:17:17

So I think, you know, we're living in a time of the creator economy

Mark: 00:17:21

and, with all of the stuff that we already have, and then you've got the

Mark: 00:17:25

metaverse, sneaking its way in here too.

Mark: 00:17:27

There's gonna be so many opportunities for people to create.

Mark: 00:17:30

And I think podcasting is one of the, wonderful things that person.

Mark: 00:17:34

I feel like everybody should have a podcast because it is literally a walking,

Mark: 00:17:39

talking billboard that represents you.

Mark: 00:17:41

And one of the things that I can do is I can solidify potential clients signing

Mark: 00:17:46

up with you because when they see that you have a podcast, it gives you instant

Mark: 00:17:50

credibility versus somebody like, if somebody was looking to hire somebody

Mark: 00:17:55

to do editing for their podcast, right.

Mark: 00:17:57

And they're looking at three people mark, and they look at two other people,

Mark: 00:18:00

the other two people don't have a.

Mark: 00:18:02

You have your own show?

Mark: 00:18:03

I mean, who are they gonna hire?

Mark: 00:18:04

They're probably gonna hire you cuz that gives you credibility.

Mark: 00:18:06

Right?

Mark: 00:18:07

And if you look at somebody like, oh, they're looking to hire someone,

Mark: 00:18:11

who's like a legal marketing expert or a podcast coach, they're gonna hire

Mark: 00:18:14

someone who's launched four podcasts.

Mark: 00:18:17

To coach them rather than someone who's launched zero, right.

Mark: 00:18:21

Or somebody who has been working in the legal industry for many years.

Mark: 00:18:25

So I think, having your own show is part of building that personal brand as well.

Mark: 00:18:30

And you're on YouTube, you have your podcast show.

Mark: 00:18:33

So it's in a way, I mean, whether you like it or not,

Mark: 00:18:35

mark, you're kind of a celebrity.

Mark: 00:18:38

It is pretty cool when I get recognized in public occasionally.

Mark: 00:18:40

But yeah, I think, the podcast helps you stay top of mind.

Mark: 00:18:44

It builds trust.

Mark: 00:18:45

It, it, it helps search.

Mark: 00:18:46

If you have a website it's great for the search optimization

Mark: 00:18:49

for your, for your website.

Mark: 00:18:51

depending on what you're selling, whether, you know, The, the buyer is always gonna

Mark: 00:18:55

ask themselves, is this the right person?

Mark: 00:18:57

And if you have a podcast, they can pop in that earbud while they're

Mark: 00:19:00

jogging, they can put on your show while they're on the way to work.

Mark: 00:19:03

And they can listen to your voice explaining who you are,

Mark: 00:19:07

your story, how you can help.

Mark: 00:19:10

It's a huge advantage.

Mark: 00:19:11

It makes you much more competitive in the market.

Dimple: 00:19:13

Absolutely.

Dimple: 00:19:14

So this has been wonderful

Dimple: 00:19:16

but if there's anything else you wanted to share, feel free.

Mark: 00:19:19

I would just encourage everybody to take action.

Mark: 00:19:20

Take action.

Mark: 00:19:21

That's what, after hours entrepreneurs do we take action.

Mark: 00:19:24

So go take action.

Mark: 00:19:25

Love it.

Mark: 00:19:26

Love it.

Mark: 00:19:26

Love it.

Mark: 00:19:27

Thank you so much, mark.

Mark: 00:19:28

And it was a pleasure having you on both of my podcasts and if you're ever into

Mark: 00:19:33

like the girl shows, I mean, feel free to join me on Emily in Paris, you know,

Mark: 00:19:40

I'm just kidding.

Mark: 00:19:41

But thank you so much and I will see you soon and thanks for being on both my.

Mark: 00:19:46

Thanks temple.

Mark: 00:19:50

Thank you for listening to the podcast launch strategy podcast.

Mark: 00:19:53

If you found this episode valuable, please subscribe to the show and go

Mark: 00:19:57

ahead and download some more episodes and share my podcast with your friends.

Mark: 00:20:02

I would be so grateful if you could take a moment to leave a positive review

Mark: 00:20:07

and also visit my website, www dot podcast, launch strategy, podcast.com.

Mark: 00:20:13

To check out all of my episodes to connect with me on social media and learn about

Mark: 00:20:18

my launch, your podcast masterclass, a comprehensive six hour masterclass to help

Mark: 00:20:24

you launch and monetize your first show.

Mark: 00:20:26

Make sure you check out the show notes.

Mark: 00:20:28

If you love marketing strategy, go check out my main podcast, mesmerizing

Mark: 00:20:33

marketing, cuz I know you'll love it.

Mark: 00:20:35

Happy podcasting.