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Welcome to the podcast launch strategy podcast, where we take a deep dive into

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the latest podcast, launch strategies and tactics to help you launch a

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successful show and grow your podcast.

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Hi, I'm temple dang.

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I'm an online marketing expert podcast.

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And the host of the mesmerizing marketing podcast.

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I love helping others share their message globally to build

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a profitable personal brand.

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That is mesmerizing.

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All right, let's get this podcast started.

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Hey, everyone.

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Welcome back to podcasts launch strategy.

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And on this episode, we're going to talk about how much

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it costs to start a podcast.

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This is a question that I get a lot from future podcasters.

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They want to know what is involved in terms of.

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The cost.

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So we're going to talk about that today.

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So if you're thinking of launching a show, you're going to need a couple of things.

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One of the things that you may want to get is a specific domain that

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is named after your show, and then you also would want to get that

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same domain with the word podcast.

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So for example, my main podcast, which is called mesmerizing marketing,

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I have the domain mesmerizing marketing.com, but I also have a domain

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mesmerizing marketing podcast.com.

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And if you go to mesmerizing marketing podcast.com, you

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will see that it takes you to.

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My website for the podcast where all of my episodes are there that you can listen to.

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So why do I recommend getting both domains?

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Because if people are looking for your show, they may type in the name

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of your show with the word podcast, and you want to make sure that.

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They can find it and goes to where they need to go to find your show.

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But also you don't want anyone else to take that domain.

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So even if you don't plan on using it.

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What you can do is you can redirect it to your main website or your main

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domain, wherever you're going to, show the feed of all of your episodes.

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So keep that in mind and for getting your domains you can go to blue host.

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They also offer amazing hosting plans where they include an SSL certificate.

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Whereas some other vendors do not do that.

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So that's why I prefer Bluehost because when you need to get an SSL certificate,

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it can end up being pretty expensive.

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So I liked that they included into their hosting plans.

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So I will link my affiliate link for you guys in the show notes.

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So you can check that out.

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So what else do you need?

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Do you need to get your domain?

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And then you also need to get a podcast cover made right.

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For the cover photo, but that's something that either you can do

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yourself are you can go on a website called Fiverr F I V E R r.com.

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I'm going to link that for you in the show notes as well.

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And you might be able to save a little bit of a discount.

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With the canva.com you can go to Canva and you can type in podcast cover,

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and it's going to give you different templates that are already out there

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for podcasts covers, and then you can go in and you can modify those.

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Now the one thing I have to say about Canva is.

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It is amazing.

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It is like having a graphic design artist, like all in one place

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without having to pay someone.

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But I also have to say that there is a difference between their

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free plan and the paid plans.

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I have the pro version and I really love it because it allows me to take photos in,

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remove the background from those photos.

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So for example, if I had a photo that was taken when the background.

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I can remove the background and I can add my own background.

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So maybe you want to add something that's a solid color, so that, that

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podcasts government will really pop.

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I can create that in there and they do have a bunch of free tutorials

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as well that you can watch.

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So, for that, if you want the pro plan, it's like anywhere from 10 to $12 a month.

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And then they also offer, I think, a 30 day free trial.

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So you can use my link in the show notes to get a free trial.

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So the other thing is if you don't want to do it yourself you can go to

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fiber and you can pay someone, 10 to $30 and they can do a beautiful

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cover for you for your podcast.

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And obviously there are.

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Some vendors that, main charge even more.

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It just depends on what you're looking for.

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And with that, I would say can go and you can look at what type of work that

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they've done and see which artists, resonates with you in terms of their

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artistic style and their portfolio.

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the other thing that you're going to need to invest in, if you want

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to start your own podcast is you're going to need a microphone and you're

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going to need to have a platform to record your audio and video.

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And you're also going to need.

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A platform to host all of your podcast episodes and your show.

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So I'm going to really simplify it for you guys one by one.

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So in terms of microphones, I mean, microphones start at $50.

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They can go all the way to four or $500.

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It just depends on what you want, but if you're starting out and

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this is your first show, my first microphone was the Yeti nano.

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And if you are in an environment where it's fairly quiet, you

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don't have like a super loud air conditioner or a background noise.

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That microphone will work just fine if you're starting out.

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If you do have an environment that's noisy, then that may not

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be the best microphone for you, but you can do your research.

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I have some other episodes I'm going to record that are going to go

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into more detail about microphones, but on this one, we're going

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to focus on what the costs are.

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So obviously you're going to need a microphone and you might need

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headphones, things like that.

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But you can get all of that between a hundred dollars to $200, or even

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under a hundred, if you go for the bar budget type of items, and

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then what you're going to need is.

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You're going to need a recording studio.

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So for my recording studio, I use a platform called riverside.fm.

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And I absolutely love it for so many reasons.

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I'll just give you a few of the reasons why I love it is if you are interviewing

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guests and you're also doing a video company, And you have probably noticed

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in the past, oh, their internet connection is not that good and it

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can really mess up your entire footage and you might not be able to use it.

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So the cool thing about riverside.fm is it records on separate tracks.

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So basically you can.

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Download the video on separate tracks and it's going to look way better

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than it did when you were recording.

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And you'll be shocked at the improvement and you will probably be able to use it.

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It can also record and as high as 4k, depending on.

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You know what webcam you're using or what type of computer you're on.

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And then as far as the audio and also records in dot WAV files.

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And if those review are not familiar dot WAV files are

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even higher quality than MP3.

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And then the cool thing is it has this feature called magic editor.

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Which removes some of the background noise and it like equalizes the audio.

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So it's absolutely amazing.

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And you even have the ability to have sound effects in there and

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add your own intro and outro and they keep adding more features.

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So I'm going to link it in the show notes for you.

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And you can use my link to actually try it out for one hour free trial.

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So this way before you commit fully, you know that if you like it, but

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hopefully you love it as much as I do.

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Depending on if you get the annual plan or the monthly plan, that's

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going to be like around 17 to $19 a month and it is worth every penny.

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And the other thing you're going to need is a platform to host your podcast.

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So the one that I use an absolutely love and I highly recommend is called

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captivate.fm and captivate dot F.

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Is amazing because it's very modern.

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And if you are looking for audio players that have a really beautiful

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aesthetic, it's going to be that one.

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And it also comes with.

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Uh, Website and it comes with unlimited podcasts.

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Let's say that you want to have, a couple of other shows down the road

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while you don't have to pay extra, their pricing is basically based upon downloads.

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So you would probably be fine with the basic plan in the beginning.

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And then you can upgrade to the higher level plans down the road

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and that's around $19 a month or so.

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And it's amazing because it also gives you access to download a page

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that you can use with your analytics.

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And your stats that you can share with sponsors down the road.

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And it does provide really great analytics.

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And it also provides built-in marketing tools, which I really love.

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And the exciting thing is they've just added a pre-roll feature where

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if you have a sponsor, you can insert your own pre-roll ads I would actually

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suggest that you use pre-roll to promote your own products and services.

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You know, if you're new and you're just launching a show so people can know

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more about who you are and what you do.

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I would say putting the cost of the, you know, equipment

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aside that's like a one-time fee.

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I think, you can have a show for like around $40 a month

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to, you know, 60, $70 a month.

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So the other thing I haven't talked about yet is once you have your

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episodes, You do need to edit them.

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You know, especially if you want to produce a high quality show, you want

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to remove some of the filler words.

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You want to remove anything where the audio wasn't good.

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And the platform that I use for that, that I love is called descript.com

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and they have different plans that started around $20 a month.

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It's amazing because you can even remove the filler words all with one button.

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You can do double over.

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You can do a lot of different things and the.

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Feature that it has as if you're recording video, you can upload your video and

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you can edit that video by deleting the words, and it will save you thousands

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of dollars from sending your videos out to someone else to edit them.

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And even if you know, you don't have a huge budget to be paying someone to

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edit your show notes and do all of that.

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You know, And to edit your podcast episodes, the cool

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thing is went to script.com.

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You can do the editing yourself, and it's really simple to do.

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It's not complicated at all.

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I use it for every single episode and absolutely love it.

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I'm also going to add a couple other resources to the show notes in case

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you know, you want platforms that can, basically you can upload, you can get

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transcriptions and note-taking and other things, I would also include otter.ai.

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Cause you can check it out.

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It's amazing.

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But if you are on a budget, We'll also talk about that because I don't want you

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to think it has to be, super expensive.

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If you're on a budget, there are free platforms out there to host your podcasts.

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There's anchor, you know, anchor.com and a lot of people do use zoom.

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Now, do I recommend going that route?

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I don't.

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However, if you're on a budget, You know, don't let it hold you back from launching

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your show, launch your show, however you can, and you can always upgrade

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later to, other platforms and so forth.

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But if you just want to test out the waters, you can do that with anchor and

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you can use zoom The quality of the video and audio with zoom is just not that good.

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So that's just something to keep in mind, but like I said, you can upgrade

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down the road and that's another option.

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That's a more budget friendly.

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So I hope you guys enjoyed this episode on how much does it cost to start a podcast?

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And if you're inspired to launch your show, I would recommend that you go to

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the show notes and you check out my one day launch your podcast masterclass.

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I have put together this class to cover everything that you need to

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know from a to Z to launch your show.

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And it is live it's five hours long.

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And if you happen to be listening to this the week of cyber Monday, I'm going to

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extend the offer through the weekend.

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So you can take advantage of the special pricing I have for my one day.

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Launch your podcast masterclass as well as.

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All of these extra bonuses that have added in there for you, such as the Instagram

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for business masterclass, which is like a two hour class, another, class on.

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Podcasts marketing, marketing your podcast, and a ton of other freebies.

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So make sure you go check that out.

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I'm going to be putting my email in the show notes as well.

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So if you do have any questions about my masterclass or launching your own

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show, feel free to send me an email and I will definitely get back to you

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And I'll see you guys next time on podcasts on

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strategy.

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And don't forget to go check out my other show, mesmerizing marketing, and

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go ahead and subscribe to both of them.

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Download a bunch of episodes because this is something that

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you're going to want to binge on.

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You're going to learn so much and it's going to make the whole

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podcasting process way easier.

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It's going to make a lot of sense and you're going to be able to learn how

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to take it and also make money with it.

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All right.

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See you next time.

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Thank you for listening to the podcast launch strategy podcast.

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If you found this episode valuable, please subscribe to the show and go

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ahead and download some more episodes and share my podcast with your friends.

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I would be so grateful if you could take a moment to leave a positive review

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and also visit my website, www dot podcast, launch strategy, podcast.com.

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Did check out all of my episodes to connect with me on social media

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and learn about my launch, your podcast masterclass, a comprehensive

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six hour masterclass to help you launch and monetize your first show.

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Make sure you check out the show notes.

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If you love marketing strategy, go check out my main podcast, mesmerizing

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marketing, cause I know you'll love it.

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Happy podcasting.