10 Ways to Repurpose Your Podcast Content

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Welcome to the podcast launch strategy podcast, where we take a deep dive into

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the latest podcast, launch strategies and tactics to help you launch a

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successful show and grow your podcast.

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Hi, I'm temple dang.

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I'm an online marketing expert podcast.

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And the host of the mesmerizing marketing podcast.

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I love helping others share their message globally to build

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a profitable personal brand.

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That is mesmerizing.

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All right, let's get this podcast started.

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Hello there.

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I'm so excited for this episode and you guys should be too, because today

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I'm going to talk about 10 ways to take your podcast, content and repurposed it.

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Are you guys excited?

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I know you are so all right.

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Let's get started.

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So number one.

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It's the podcast itself.

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That's a content machine.

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So that is number one.

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That's where you're going to start.

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That's the hub, but let's talk about how we can take that content.

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Cause that's already one way to get your content out.

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There is through a podcast, right?

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Let's say that you have a podcast and you also have a video component to it.

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You can put it on YouTube and you can even live stream it.

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So actually there's probably more than 10 ways.

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There's even like 12.

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But I'm super excited, so let's get down to it.

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So when you have a podcast, people always ask me, oh, does it have to be.

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Video, does it have to be audio?

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Like, can it be only audio it's completely up to you, how you

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want to structure your show?

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And if you want to have that video component, I say

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it's always good to record.

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In video, and then you can always decide if you want to

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use that video later or not.

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Or even if you want to use snippets from it for quote cards or something

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that was said, that was really impactful and you can repurpose that content.

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So, if you are interviewing a guest, then make sure that you

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do record video as well, because then you have double the content.

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That's just a better way to maximize your time.

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You know, if you decide you don't like the video, you don't have to use

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it later, but at least you have it.

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If you do want to use it, especially if you're interviewing someone that's,

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somewhat of a celebrity and it was really hard to get them on your calendar.

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I think you want to have that video component because that's going to

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be good for later for repurposes.

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Okay.

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So you've got your podcast.

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You can even take your podcast, you can have a video component to

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it, and you can also live stream simultaneously to Facebook and to

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Patrion and to other platforms.

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And this way that allows you to get maximum exposure.

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And if you're asking like, well, what can I use to live stream?

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Well, even I use riverside.fm and I love Riverside for many reasons.

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I'm not going to go into details here on this specific episode, but

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you can listen to other episodes about that one, but riverside.fm

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when you go into settings, it does have a feature where you can.

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Livestream to platforms like, YouTube and others.

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So you can just check that out and make sure you, that you update your

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settings in your recording studio there.

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Before you record an episode, also, you can check out stream

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yard and you can also check out repurpose dot IO, which is amazing.

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For repurposing content.

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I will put those in the show notes for you guys.

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If you guys want to check out the show notes, you can click and you

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can go directly there and some of them have like free trial, so you can

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take advantage of that from my link.

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Okay.

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So once you have a podcast, the great thing is you produce that particular

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podcast episode one time, but the value that you can get from it, Tenfold, you

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can take that one piece of content and you can repurpose it so many different ways.

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So one of my favorite ways to repurpose a podcast is to put

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it on a WordPress website.

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When what's called a blog blogs, it can be a blog feed for your podcast,

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and you do want to edit the notes.

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You don't just want to take the show notes and slop them on there.

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You want someone to listen to the entire episode?

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Pick up like the key points, the key questions, the key responses to

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those questions and really set it up.

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Like you would write a blog article or a blog post for your website.

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And the advantage of that is that there's major SEO when it comes to blog content.

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I won't get into too much detail here because I can talk

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about that for a whole hour.

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But all I'm going to say is that.

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Make sure that you're setting up your podcast title strategically.

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Don't just use, oh, this is podcast episode 100 with guests.

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So-and-so because unless your guest is a celebrity, no, one's

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going to find that podcast episode.

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People are not typing into Google.

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Oh, I want to see a podcast episode that I don't even know about yet.

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They're typing in questions.

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And they're looking for answers to their questions.

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So you want to make sure that your podcast episodes are in the form of a question.

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Are a couple of specific, things that are going to be discussed on there?

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All right.

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So blog posts, the other thing that you can do is you can go live on Instagram.

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And this one I love because you can.

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Ask your guests that you interviewed to be on your show, and you can

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say, Hey, Samantha, thank you so much for being a guest on my show,

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by the way, in an effort to really promote, this episode and maximize it.

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I love to get on there with, my guest and do a Instagram live.

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Would you be available for 15 to 20 minutes on this date

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for us to do that together?

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And more than likely they're going to say, of course I am.

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Absolutely because it's a win-win for both parties and this is why the audience that

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is going to now know about your guest.

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They didn't know about them before.

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So that's an advantage to them because they're getting exposed to your audience

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and then it's vice versa for you.

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They don't know about your show.

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But now they do, because they are a fan, they're a loyal fan of Samantha.

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And because they're a loyal fan of Samantha, they want to hear

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whatever Samantha has going on and whatever Samantha's got to say.

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So they're going to tune in to listen to Samantha.

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on that live stream, you guys are going to talk about the fact that

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Samantha was on your podcast.

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You're going to say the name of the podcast.

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You're going to pin a link in the comments.

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And then what you're going to do is you're going to invite people

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to go and download it right then and there while they're listening.

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And why is that important?

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Because if you don't tell them to do it right then and there,

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they're going to forget about it.

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And then they're going to say, oh, what was the name of that podcast?

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Oh, the live streams gone.

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Oh, I don't remember.

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You have to get people in the habit of taking action right away and immediately.

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So that's one thing to keep in mind.

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All right.

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The fourth way that you can repurpose your content is Instagram reels and tick talks.

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so you can take your podcast episode content, and you can

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create an Instagram reel.

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And I don't mean you have to ask your guests to be in it

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or do anything complicated.

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You are the star of the show.

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You're the host.

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So I want you to be in that Instagram real, and I want you.

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Pick something really impactful that you learned from that episode that you

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gained, that you think the audience needs to know about, or maybe there's

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like three quick takeaways that you had.

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I want you to talk about those takeaways and then, you know, using

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green screen, you can show photo of your guest and you can say, oh,

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this is who appeared on my show.

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This is what they had to say.

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Go and download the episode, go listen to it, go subscribe to my podcast.

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try that that's going to help you get more downloads and more subscribers.

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And you're also leveraging the power of repurposing your content, which is huge.

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All right.

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So the fifth way to repurpose your content is an ebook.

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You can take your podcast episode and you can take the key takeaways from

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it and you can turn it into an ebook and you can put that on your website

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for free and Rincon repurpose it.

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And now you can grow your email list.

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And that's really important because you want to have your own list.

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That is the only thing that you really own.

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Keep in mind.

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We don't hone the social media platforms.

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Like as we know, Instagram has gone down more than once this year with Facebook

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and you don't want to be in that panic.

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When that happens, you want to have your own community for your fans and followers,

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and you want to have your own email.

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All right.

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And if you guys are wondering, well, how do I create an ebook?

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I'm going to put a couple of resources for you in the show notes.

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There's a tool called designer, went to ours at the end that I absolutely love it.

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Does all the work for you.

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It makes it super easy.

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All you have to do is customize your eBooks.

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And of course, one of my favorites is Canva.

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I have the pro plan because it does so much more.

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It gives you so many more assets and photos and video clips that you can use.

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And it also removes the background of photos.

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You can get those really beautiful graphics that you see on website

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headers, that people paid someone hundreds of dollars to create.

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You can do that yourself so you can check out those resources as well.

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All right.

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So the next one, number six is creating PDF downloads.

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So the difference between an ebook and PDF downloads as a PDF download

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is just going to be a more condensed, shorter version of the content.

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And.

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Is something that can be many pages, right?

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It could be 10 pages.

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It could be five pages.

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It could be 20 pages is up to you.

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And a PDF is just literally a one page that you can, use just like I

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mentioned, with the ebook, you can follow that same concept and strategy,

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but you can grow your email list with.

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Okay.

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Number seven is Twitter.

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And even though you might not be a big Twitter user, I encourage you to set

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up a Twitter account and start using it because a lot of people do use

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Twitter and it is a great platform.

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To share your podcast episodes and take snippets of value

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and repurpose that content.

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And with that, I don't mean just hit the share button in your hosting account and

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share that episode, actually create a custom image, a graphic that stands out

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that grabs people's attention because

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people are very visual they're going to react to a graphic better

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than just like a little snippet that has the podcast player.

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So keep that in mind.

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Okay.

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So we are on number nine and number nine is LinkedIn and Facebook.

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I'm just going to combine them together because.

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I just want to have 10 things.

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So with LinkedIn, the beauty there is that.

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There's a lot of different ways you can utilize it.

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But one of the most recent things that's working really well on there for everyone

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is something called a articles feature.

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So you have the ability to write your own articles.

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So what you can do is you can take that podcast episode and you can put

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it into an article kind of like you would do for your WordPress blog.

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But the only thing here that's really important.

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Do not copy the exact same content you use somewhere else, because it

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does have to be original content because Google does not like duplicate

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content and you will get penalized.

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So you want to create an original article from your podcast episode.

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And the cool thing about that is the LinkedIn articles

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are ranking super high on.

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They ranking on page one.

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So if you set up that article strategically, you can get

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yourself to land on page one and more people will know about you.

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And I encourage you to utilize that, to get more people to know about your show,

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download your episodes and subscribe and become loyal fans and followers.

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Because obviously you can mention the podcast in that article and

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you can provide a link on where people can go and download and list.

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All right.

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Number 10 is gated content.

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So I don't know if you guys have ever thought about gated content, Gated

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content is very much similar to a membership platform or membership

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site, but there's many different ways that you can utilize it.

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So one way is if you want it to have gated content, even on apple podcasts,

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they have something called subscriptions.

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I will put a link in the show notes.

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You can learn more about it, but there's a way where you can have gated content,

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even if it's one particular podcast episode and you can charge for that.

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you can get people to pay because maybe it's very high-level content that you

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don't want to, give out for free.

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And maybe it's content that's really very detailed and very strategic.

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And maybe that's content that you don't want to share for free, but it's the

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same kind of content you would share in your masterminds are your VIP days.

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Well, You can put it behind gated content on subscriptions on apple podcasts are,

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you can take a couple of your podcasts episodes and you can create a series and

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you can put them in a membership site and you can charge something really small.

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Like you can charge $5 or $7, like a one-time fee are, it can be $5 a month.

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If you plan on, adding more content.

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And you can charge more.

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You can charge 97 if you want.

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It doesn't matter.

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That's up to you, but I'm just trying to get you guys to wrap your head around

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the concept of doing that, of doing the gated content of doing paid of doing

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stuff that's amino membership sites and just, re-purposing your content.

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So I hope you guys really enjoyed these 10 ways on how you can take

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your podcast and you can repurpose all your content and get more out of it.

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And if you don't have a podcast and if you're thinking of launching your own

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show, definitely reach out to me because I am also a podcast coach and I have a.

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One day launch or podcast masterclass that we take you through the entire process

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of launching your show from a to Z and you learn everything from equipment, from

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technology, from hosting to creating the podcast cover to creating the content,

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interviewing skills, to interview, format, everything you guys, we even talk about

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protecting your content and intellectual property, and trademarks and all of that.

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So, if you want to join my next launch, your podcast one day masterclass,

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definitely go to the show notes.

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And go check out when my next class is going to be, and I encourage you to

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sign up because it is going to fill up.

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And if you happen to be listening to this episode, the week of cyber

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Monday, I do have a really sweet, special that I put together.

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I might do only for that Monday are I might extend it a few days.

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I don't know.

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But you just have to click on the link and you'll see what's available

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when you're listening to this.

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And if you miss the upcoming podcast masterclass, we're going to

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be doing this on an ongoing basis.

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However, it's not like there's going to be one every month necessarily.

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So, you do need to realize, there is a limited number of seats and you

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want to sign up sooner the better, because the next one might not be

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until six to eight weeks later.

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So keep that in mind, because if you want to get your show out there in Q1

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of 2022, now is the time to take action.

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All right.

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So if you have any questions, feel free to reach out.

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If you enjoy this episode, share it with a friend who can benefit from it.

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And go ahead.

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And I would really appreciate if you did love this episode, leave

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me a five star review with some of your detailed description there.

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And what I will do on future episodes is I will be giving shout outs

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for those that leave me reviews.

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And if you do have your own.

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We'll mention your show just send me an email, as well.

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And I will make sure I share that on my show.

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All right, you guys, And if you enjoyed this episode, make sure you

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subscribe because you don't want to miss out on any of the strategies

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and tips that are cutting edge to get your show to the next level.

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Thank you for listening to the podcast launch strategy podcast.

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If you found this episode valuable, please subscribe to the show and go

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ahead and download some more episodes and share my podcast with your friends.

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I would be so grateful if you could take a moment to leave a positive review

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and also visit my website, www dot podcast, launch strategy, podcast.com.

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Did check out all of my episodes to connect with me on social media

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and learn about my launch, your podcast masterclass, a comprehensive

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six hour masterclass to help you launch and monetize your first show.

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Make sure you check out the show notes.

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If you love marketing strategy, go check out my main podcast, mesmerizing

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marketing, cause I know you'll love it.

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Happy podcasting.